How patients can upgrade technology and maximize insurance benefits before the end of the year


As 2020 comes to a close, now is the opportune time for your patients to consider how they can make the most of their insurance benefits. This may also be the perfect time for them to consider upgrading their Cochlear sound processor(s) with your guidance.

The latest Cochlear sound processors are designed with more wearing options, wireless connections and new features to help your patients hear their best in challenging listening environments.

The latest Baha Sound Processors are small, smart and powerful. They could allow your patients to maximize their hearing performance with SmartSound® iQ, enhancing what they want to hear and filtering out what they don’t. Your patients can also stream directly from a compatible Apple® device*, control their device settings from the Baha Smart App and access Cochlear’s line of TrueWireless™ accessories.

Nucleus® Sound Processors are innovative and built to provide your patients with options that meet their lifestyle. The Nucleus 7 Sound Processor is a behind-the-ear solution that combines proven hearing performance with smartphone connectivity and 50% more battery life than the Nucleus 6 Sound Processor so patients can enjoy their favorite activities for longer.1 The new Kanso® 2 Sound Processor combines the freedom of a discreet off-the-ear device with the benefits of direct streaming and our latest hearing technology. Plus, if your patients choose our Ready-to-Wear option, the sound processor will ship preprogrammed, eliminating the need for an extra office visit.

Cochlear’s Reimbursement and Insurance Services

For upgrade orders, Cochlear’s Reimbursement and Insurance Services team will work with your patients’ insurance provider on their behalf, which includes collecting all the necessary documentation to determine coverage and billing their insurance directly – even if Cochlear is not commercially contracted with their insurance plan. Cochlear may also be able to directly bill your patients’ insurance for related parts and accessories orders if contracted with their provider.

Planning ahead

It’s important to keep in mind that benefit qualification by your patients’ insurance company is dependent on when their order is shipped from Cochlear, not when the order is placed. Insurance companies require upgrade order claim submissions in 2020 to have a ship date on or before December 31, 2020. So, for an order to count towards a 2020 deductible, it must ship on or before this date.

Since the average processing time for a sound processor order is approximately 6-8 weeks, it is recommend that your patients plan ahead and place their upgrade order no later than October 31, 2020.

Learn more about the latest Baha and Nucleus technology!

About our guest author: Laura Kanaly is a Product Marketing Manager in the Recipient Services department at Cochlear Americas.


  1. Cochlear Limited. D1140877. Battery Life and Power Consumption Comparison between CP1000, CP900 Series and CP810 Sound Processors. 2017, Sept; Data on file.

*Cochlear Baha 5 sound processors are compatible with iPhone, iPad and iPod touch. For compatibility information visit

†The Cochlear Baha 5 Smart App is available on App Store and Google Play. For compatibility information visit

Orders placed on or before October 31, 2020 are not guaranteed to be approved by your insurer or shipped on or before the December 31, 2020 insurance deadline. Placing an order through Cochlear’s Reimbursement and Insurance Services does not imply approval from your insurance carrier.

Related Posts