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Today is World Hearing Day – Do you know this year’s theme?

March 3, 2017 by Sara Ashburn-Reed

Cochlear supports the World Health Organisation’s call for urgent global action on hearing loss.
March 3 is World Hearing Day
Cochlear and hearing health organisations across the globe have joined the World Health Organisation (WHO) on World Hearing Day in the effort to make action on hearing loss a higher health priority for governments, communities and families.  Learn more when you visit our Together We Make a Difference video.

This year, the theme for World Hearing Day is “Childhood hearing loss – Act now, here’s how!”. Up to 60% of global childhood hearing loss may be preventable. (1)  Please visit our Audiology Online course: Pediatric Friendly Features of the Cochlear Nucleus cochlear implant System to learn more.
Worldwide, 360 million people, including 32 million children, suffer from disabling hearing loss. An estimated 56 million people would benefit from hearing loss solutions such as hearing aids or cochlear implants, but only a fraction get access.(1,2)
“The reality is that many causes of hearing loss can be prevented through public health measures, screening, early diagnosis and treatment”, Chris Smith CEO of Cochlear said. “But a lot of people just don’t know what assistance is out there for them. That’s why World Hearing Day is so important – it’s a way to increase awareness and reach out to those who need help.  Cochlear is proud to support the WHO and World Hearing Day 2016, and to play a part in raising awareness about hearing loss and the steps that can be taken for better ear and hearing care.”
There is a renewed focus within the WHO, supported by many health and advocacy organisations, for a new resolution to inspire global action on hearing loss. A new resolution can take into account the enormous advances in hearing health treatment and technology that did not exist when the last resolution was passed over 20 years ago in 1995.

1. Childhood hearing loss. Act now, here’s how! 2016 Report by World Health Organisation
2. http://www.who.int/features/factfiles/deafness/facts/en/

©Cochlear Limited 2017. All rights reserved. Hear now. And always and other trademarks and registered trademarks are the property of Cochlear Limited or Cochlear Bone Anchored Solutions AB. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Filed Under: Cochlear Implants, Events, Hearing Loss Tagged With: Cochlear Americas, hearing aid, hearing aids, hearing healthcare, innovation

About Sara Ashburn-Reed

Sara Ashburn-Reed is the Senior Manager of Marketing and Clinical Strategy for Cochlear Americas where she is responsible for the region's professional clinical information and insights. Sara enjoys engaging with Cochlear's professional partners and broadly communicating key research, industry trends and emerging data. Do you have topics you would like to learn more about? Would you like to guest-author a ProNews Blog? Would you like to be interviewed about your research? Reach out to Sara at: sashburn-reed@cochlear.com

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©Cochlear Limited 2018. All rights reserved. Hear now. And always and other trademarks and registered trademarks are the property of Cochlear Limited or Cochlear Bone Anchored Solutions AB. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.